Author(s): Laxmiben T. Vasava

Email(s): Email ID Not Available

DOI: 10.52711/2454-2679.2023.00029   

Address: Laxmiben T. Vasava
Asst. Professor, Department of Sociology, Smt. C R. Gardi Arts College Munpur, Kadana Dist. Mahisagar, Gujarat, India.
*Corresponding Author

Published In:   Volume - 11,      Issue - 3,     Year - 2023


ABSTRACT:
“Curiosity” is an inherent and important quality of human nature. Based on which human spiritual and physical development becomes possible. The history of human race has been changing time and time again. It has undergone changes especially as a result of economic, social, and political revolutions. In all these revolutions, the contribution of two major revolutions has been important in changing the manner, style, and approach of human society. There are two such revolutions that have radically changed the pattern of human life, one is the industrial revolution and the other is the communication revolution. The breadth of these two revolutions or the extent of their influence may be different but these two revolutions have had a radical impact on human society. The resulting social and economic changes are different in each country. The present age is known as the age of knowledge and information. Mass media has affected the people of every society to such an extent that it is difficult to imagine how the society would be without it. Mass media such as newspapers, magazines, magazines, pamphlets, radio, books, films, television, smart phones and internet etc. have made a profound impact on human life today. Modern mass media have reached a wider audience than traditional media. People get so much information through mass media that as a result the present age is called the knowledge age. Information travels from one corner of the world to another in the blink of an eye. The era of globalization has complemented these two.


Cite this article:
Laxmiben T. Vasava. Impact of Mass Media and Globalization. International Journal of Advances in Social Sciences. 2023; 11(3):188-0. doi: 10.52711/2454-2679.2023.00029

Cite(Electronic):
Laxmiben T. Vasava. Impact of Mass Media and Globalization. International Journal of Advances in Social Sciences. 2023; 11(3):188-0. doi: 10.52711/2454-2679.2023.00029   Available on: https://ijassonline.in/AbstractView.aspx?PID=2023-11-3-10


REFERENCES:
1.    Dr.  Pankaj Patel (2006) Television and Educated Youth, Lateral Publication, Ahmedabad 380001.
2.    Dr. Anil Vaghela (2014-15) Sociology of Mass Reproduction. Egg Release, Ahmedabad 380001.
3.    J.  K.  Dave (2019) Mass Media.Egg Release. Ahmedabad 380001.

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