ABSTRACT:
The advent of new information and communication technologies has translated the global village concept of Marshall McLuhan into a reality. New media have created ‘information society’ and brought about the globalization of information resources and services. With the exponential growth in the emergent media technology including the Internet, the print, broadcast, telecommunications, and computer communication have formed the new domains in order to create the converged media world in general and global consumption of goods and services in particular. The new media are technology oriented channels of communication which facilitate ‘user-to-user’ interactivity in contemporary society. The emergence of Internet replaced the ‘one-to-many’ model of traditional mass communication with the possibility of the ‘many-to-many’ web of communication. Internet is also one of the more important tools of interactive communication in modern society. Interactivity has become a key term for number of new media use options evolving from the rapid dissemination of Internet access point, the digitalization of the media and media convergence. Internet has also become an important medium of communication in modern society. Concept of Internet The Internet is a massive network of communication networks which has changed the way citizens around the world live, learn, work, earn and communicate. The Internet is also known as the ‘NET’ which is a network of networks of computer databases and information services. Internet is also known as the world without bars—neither of time, space nor language. Its worldwide reach and connection to any type of computer have broken the boundaries of communication.