Author(s):
Shahid Ali, Asif Iqbal Fazili
Email(s):
shahid.ali@iust.ac.in
DOI:
10.52711/2454-2679.2026.00005 
Address:
Shahid Ali1*, Asif Iqbal Fazili2
1Post Doc Scholar, Dept. of Management Studies, Islamic University of Science and Technology, Awantipora, Jammu & Kashmir, India.
2Associate Professor, Dept. of Management Studies, Islamic University of Science and Technology, Awantipora, Jammu & Kashmir, India.
*Corresponding Author
Published In:
Volume - 14,
Issue - 1,
Year - 2026
ABSTRACT:
This empirical study examines the assessment of service quality by comparative effectiveness of service quality models like ServQual and ServPerf within the tourism sector in Kashmir, India. Given the region's dependence on tourism for economic sustenance, understanding the nuances of service quality is pivotal. Data was collected from 120 tourists visiting various destinations in Kashmir using structured questionnaires based on both SERVQUAL and SERVPERF models. The results indicate that while both models provide valuable insights, SERVPERF demonstrates a slightly better fit in measuring perceived service quality in the Kashmir tourism context. The findings have practical implications for tourism stakeholders aiming to enhance service delivery and tourist satisfaction.
Cite this article:
Shahid Ali, Asif Iqbal Fazili. Bridging Gaps or Measuring Performance? Service Quality Assessment in Kashmir Tourism. International Journal of Advances in Social Sciences. 2026; 14(1):15-8. doi: 10.52711/2454-2679.2026.00005
Cite(Electronic):
Shahid Ali, Asif Iqbal Fazili. Bridging Gaps or Measuring Performance? Service Quality Assessment in Kashmir Tourism. International Journal of Advances in Social Sciences. 2026; 14(1):15-8. doi: 10.52711/2454-2679.2026.00005 Available on: https://ijassonline.in/AbstractView.aspx?PID=2026-14-1-5
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