Author(s): Rahul Patel, Ashish Dubey

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Address: Rahul Patel1, Dr. Ashish Dubey2
1Assistant Professor, Commerce Dept., Christ College, Jagdalpur.
2Assistant Professor, Commerce Dept., Vivekanand Mahavidyalaya, Raipur.
*Corresponding Author

Published In:   Volume - 4,      Issue - 3,     Year - 2016


ABSTRACT:
Consumer behavior is a most important factor for product establishment in market. Advertisement is the most sensitive media which affects the consumer behavior. The present study shows that advertisement media, how it affect consumer behavior regarding normal usable products in market.


Cite this article:
Rahul Patel, Ashish Dubey. A Study on Consumers in Special Reference to TV Advertisements. Int. J. Ad. Social Sciences 4(3): July- Sept., 2016; Page 169-171.


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