Literature provides unprecedented evidence in support of the fact that every business organization fundamentally requires to achieve suitable financial results for its survival and growth. In view of that, numerous studies have been conducted to determine the antecedents of financial performance that may also help business organizations to create and sustain competitive advantage. A myriad of such research works argue that innovativeness at the work place acts as a significant predictor of desired financial outcomes. However, most of such studies have been conducted in developed nations with little research evidence that focuses on examining such relationship in the context of a developing nation like India. In order to plug this gap, the present study is aimed to examine the impact of innovative work behavior (IWB) on the financial performance in Indian banking sector. The study also evidences role of customer satisfaction as a significant mediator between employee innovative work behavior and firms’ financial performance.
Cite this article:
Mushtaq A. Siddiqi, Adil Zahoor. Impact of innovative work behavior on financial performance: The intermediation of customer satisfaction. Int. J. Ad. Social Sciences 3(4): Oct. - Dec., 2015; Page 159-165.